Case 01
Forms, AI journey, and CMS
Improving the inquiry journey on the Acecore corporate site
We organized fixed pages, FAQs, AI chat, and CMS-managed fields to reduce uncertainty around service selection, estimates, and making contact.

- Challenge
- Visitors had difficulty knowing what they could discuss, and inquiry details were easily fragmented.
- Proposal
- We combined service-specific journeys, inquiry categories, FAQs, and AI guidance to collect the necessary information in the form.
- Outcome
- Separating pre-consultation guidance from formal inquiries made it easier to proceed to an estimate or service discussion.





